From Scratch to Success

MountainSide Inc. is a startup construction company located in the West Michigan area. Parallel Illustration developed a marketing strategy that helped launch their business. We used social media marketing, google targeted advertising, and messaging that helped connect to their target demographic.

Building a brand is about telling a story, and the story of MountainSide is one of innovation, quality, and community engagement. We worked with the owner and marketing team to develop a brand identity that communicated how they could assist their clients to bring their ideas to life. Bright friendly colors helped communicate this message, while the logomark made sure the company's message of stability and quality were communicated.

We also developed a website with membership functionality, a backend utility to help capture leads, and automations to allow the small sales team to build a solid base of clients. Built from the ground up to be mobile friendly and SEO optimized, mountainside-inc.com is a success story for amazing and functional design. Built on the Webflow platform, we took advantage of the visual development tools to help push prospective leads into a sign-up process, and then helped them communicate the services they needed with easy-to-use forms.

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• Website Design
• Marketing
• Social Media Management
• Graphic Design
• Print and digital design
• Advertising
• Marketing Strategy